ABOUT
With over 20 years of experience in communication and marketing, I have built a career defined by authenticity, creativity, and strategic precision. My expertise spans product launches, events, influencer activations, and media relations within the fashion, lifestyle, and creative industries — supported by an extensive network that I deeply value.
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I’m passionate about transforming ideas into impact. Combining strategic planning with hands-on execution, I create PR activities that resonate in today’s fast-changing media landscape. My work bridges strategy, event production, and influencer relations — ensuring every project not only builds awareness but drives real results.​
Having worked across both fast fashion and premium brands, I bring a nuanced understanding of the high-end consumer and the full communication ecosystem — from earned and owned to paid channels. I’ve had the privilege of working with iconic names such as Louis Vuitton, Gant, and J.Lindeberg, where I served as Global PR Manager. My roles as Press Executive Nordics at Lindex and PR & Showroom Manager for H&M Sweden gave me invaluable insights into retail, FMCG, and large-scale communication processes — experience that laid the foundation for launching my own agency.
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Today, I partner with brands such as ZO Skin Health, Korres, Rose Inc, Sol de Janeiro, Juliette Has a Gun, KORA Organics,
All I Am Beauty, Hello To Health, and Art for the Globe — helping them build authentic visibility and strengthen their brand presence across the Nordics.
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My mission is clear: to deliver the highest standard of PR consultancy through a genuine, personal, and results-driven approach. I believe in real relationships, thoughtful communication, and creative strategies that make brands not only seen — but remembered.
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